NDWA: Membership Growth Strategy

The National Domestic Workers Alliance hired Good Speech to lead the launch of their new Membership Center and AI assistant, Ask Aya, and to build the growth strategy behind a multi-year membership expansion.

The work covered brand architecture and messaging, campaign strategy and execution across email, SMS, and affiliate channels, and a paid acquisition testing program.

Outcome

The launch campaign beat its first-phase membership goal, and the engagement closed with Good Speech providing a full growth playbook NDWA now uses to scale: message testing, channel strategy, budget recommendations, and a hiring roadmap for building growth capacity in-house.